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Social Media Habits That Will Rock 2014

Social Media Habits That Will Rock 2014

by | Dec 23, 2013 | Social Media Marketing

The Soar Of Videos

The presence of YouTube will remain relevant in the year 2014 in the Social media world, YouTube has been consistently excellent in the past years and brands seem to be thriving well using this toolbox. It is projected that video will continue their upward ascent in the social media marketing toolbox hierarchy. Applications like Vine and Instagram are all evidence that videos will continue to be trendy and useful for brands

The Little Decline of Facebook And The Rise Of Twitter

Facebook has been the king of social media so far, at least for the past 3 years. Facebook has over a billion users, a populous country itself. This is not an axiom, as there are convincing figures to back this up. Though there is no false that many other social media platforms have emerged and are giving Facebook a healthy challenge. However, Twitter’s growth in the year 2014 looks certain as it looks like the giant social media platform is all out to overthrow Facebook. With its recent initial public offering and stock performance out of the gate, look for Twitter to continue to become truly mainstream in 2014 and become the next billion-user platform. Little wonder every company is trying to build a strong presence on Twitter.

News Feed Delivering News

Facebook recently changed its Edge Rank algorithm to benefit traditional publishers. And there will not be an inch of surprise when Twitter and Google+ follow this as well in the year 2014. Therefore increasing our feeds deliver news. LinkedIn, through its Influencers and Pulse platforms and its algorithm, has made a good news product. People now get their business news and insights through LinkedIn feed. This act is in favour of publishers, thereby, we will not be surprised when many business owners think and act like publishers in the year 2014.

The Relevance Of Content Sharing

Businesses of all shapes and sizes are now investing time and resources in creating and sharing content on the social web. The trend is changing, unlike now, businesses feel they don’t believe they need the use of social media in marketing their content. For people who feel the social web is too buzzy, should be expecting more in the year 2014. Businesses cannot afford to be left out of the social media ‘drama’. Therefore businesses need to create better, valuable and shareable content in order to be separated from the crowd in the year 2014, so to benefit the reward of social media.

How Content Marketing Can Make Your Business Bigger

by | Dec 23, 2013 | Online Marketing, Social Media Marketing, Web Design

Content marketing is not an ad on a billboard, newspaper or a one-page spread in a magazine. The idea central to content marketing is that a brand must give something valuable to get something valuable in return.

 

Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

The ability to create relevant, accurate and valuable content is imperative. This will surely help in modifying and changing consumers’ behaviour to your advantage. And this is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.

According to a report, a research carried out reveals that 80% percent of business decision makers prefer to get company information in a series of articles versus an advertisement. Seventy percent say content marketing makes them feel closer to the sponsoring company, while 60 percent say that company content helps them make better product decisions. Think of this – what if your customers looked forward to receiving your marketing? What if when they received it, via print, email, website, they spent 15, 30, 45 minutes with it?

Sharing good content and making use of good strategy is beneficial for both customers and businesses, as customers tend to submit their loyalty to business organizations that shares content with it. However, as a business owner, one must not be carried away as it goes above just sharing good contents, because the consistent sharing of these contents is as well important.

“If we run an ad without context around it, that’s not good for anyone. The lines are clearly drawn so everyone knows what they are getting into.” Grant Jones

Content marketing and sharing is not just about the present but also the future, as it is predicted that the successes of many businesses will be affected adversely by how they share their contents

 

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