The Soar Of Videos
The presence of YouTube will remain relevant in the year 2014 in the Social media world, YouTube has been consistently excellent in the past years and brands seem to be thriving well using this toolbox. It is projected that video will continue their upward ascent in the social media marketing toolbox hierarchy. Applications like Vine and Instagram are all evidence that videos will continue to be trendy and useful for brands
The Little Decline of Facebook And The Rise Of Twitter
Facebook has been the king of social media so far, at least for the past 3 years. Facebook has over a billion users, a populous country itself. This is not an axiom, as there are convincing figures to back this up. Though there is no false that many other social media platforms have emerged and are giving Facebook a healthy challenge. However, Twitter’s growth in the year 2014 looks certain as it looks like the giant social media platform is all out to overthrow Facebook. With its recent initial public offering and stock performance out of the gate, look for Twitter to continue to become truly mainstream in 2014 and become the next billion-user platform. Little wonder every company is trying to build a strong presence on Twitter.
News Feed Delivering News
Facebook recently changed its Edge Rank algorithm to benefit traditional publishers. And there will not be an inch of surprise when Twitter and Google+ follow this as well in the year 2014. Therefore increasing our feeds deliver news. LinkedIn, through its Influencers and Pulse platforms and its algorithm, has made a good news product. People now get their business news and insights through LinkedIn feed. This act is in favour of publishers, thereby, we will not be surprised when many business owners think and act like publishers in the year 2014.
The Relevance Of Content Sharing
Businesses of all shapes and sizes are now investing time and resources in creating and sharing content on the social web. The trend is changing, unlike now, businesses feel they don’t believe they need the use of social media in marketing their content. For people who feel the social web is too buzzy, should be expecting more in the year 2014. Businesses cannot afford to be left out of the social media ‘drama’. Therefore businesses need to create better, valuable and shareable content in order to be separated from the crowd in the year 2014, so to benefit the reward of social media.