10 Tips to help You Drive More Leads Conversion
In leads conversion, most of your leads won’t automatically convert into sales by simply sending it through your conversions funnel. It will often require additional help to produce the conversion. Below are some tips to help your business convert more leads into sales.
(1) Use visuals:
A very high population of the audience are visual learners. So, it is not surprising that articles with visuals get 94% more views than the ones without and thus drives more leads conversion. Although, it is not just enough to just have any image on your site, they should be of quality and should send the right messages. Occasional use of graphs and charts to display the advantage of the product is also a welcoming idea. The use of videos is also important.
(2) Offer specials and Incentives:
Offering of specials like incentives can also convert your leads into sales. If I may ask, is the someone in this 360degree world that does not like free stuffs? I guess the answer is “no”. Note that the discount doesn’t have to be something outrageous and the free gift doesn’t have to be of high monetary value. Just be moderate in the offer.
(3) Develop a great FAQ page on your website:
Many leads won’t convert because the potential still have questions that they need answered before they can become your customer. For one not to lose this kind of customers, you must answer and reply these FAQs and make them prominent on your website. Ensure that your sales and customer service team put together a list of these frequently asked questions.
(4) Teach Your Audience:
Today’s buyers are more sceptical and difficult to convince. They are highly informed and can easily get prices and learn everything about a product even before been approached by a sales person. Also, with the advent of the internet, most of these customers get almost all their information online. Therefore, it is important to be the one to reach your prospective customers. You should help customers make their decisions through sales enablement white papers, videos, infographics and other content marketing practices to better inform the customer.
(5) Ask for the next action:
To convert your leads to sales, it is important to make information available to help the prospective buyers take the next step in the sales process. The customer is invited to learn more, download a report and request on more information. These online interactions help in converting leads into sales by showing which leads are ready for the next step and which is still in the research phase of the buying process.
(6) Monitor your sales pipeline:
Your sales pipeline gives you a unique overview over the prospects you are working with. You should monitor which stage of the sales process the prospects are in and the activities that are done. This can be done by each individual salesperson and the sales manager to get a complete overview
(7) Qualify the lead first:
To provide a valuable first impression, it’s important that you qualify the lead first. This can be done through an assigned coordination or by the sales team. Perform a quick google search on the person or the company or search for the company in your CRM software. find out if the lead has already performed an action such as attending a conference, events, workshop, etc.
(9) Get contact’s information:
Most times websites alone cannot do everything, humans too can be very important. Even if most of the information are on the website you it may not be advisable to rely solely on it. You should get the contacts of these customers to continuously be contacting them, especially in reaching the targeted sales leads.
(10) Call as soon as possible:
Now that you have their contacts, call them as soon as possible. This can also be referred to as follow up. According to research most firms fail to follow up with 70% of their leads. A simple call back within two minutes or less increases the likelihood of purchase by four times.
And here is a bonus tip
(11) Score your leads:
Now that you have enough leads, it is good you score the leads. Not every lead should be added to the sales pipeline. Implement a quality control system by allowing only the high score leads in and nurturing the rest. Qualified leads will have similar traits to previous prospects. They should have the right title and budget authority with a serious need and interest. When you have a lot of leads not ready for sales, do not ignore them, just nurture them in their decision-making process pending until when they will become sales worthy.