Web Design Trends in 2019
Lately, the internet has grown and changed a lot in various ways, like the reign of mobile. Even with the development in technology, where the change is obviously seen is in web design trends. recently, design trends have pushed towards rampant creativity, abandoning grids and traditional stock photos for vibrant illustrations, bold color schemes and asymmetrical layouts, bringing out the beauty in technology and blending it with arts and creativity. In 2019, web design trends will be seeing both aesthetics and technology come together like never before. Below are some dominating web design trends for 2019.
(1) The 3-Dimensional illustration:
The 3-Dimensional illustration popularly known as the 3D illustration really has contributed tremendously to the innovation of web design. The concepts of the 3D are to add depth and realism to graphics designed to blur the boundaries between the digital and physical world. In real sense, it sharpens the contrast between digital products and human beings, even as it brings them together into imaginary spaces where people can grasp and manipulate digital elements. Below are some beautiful 3-Dimensional images.
(2) Vibrant colour Palettes:
Using a bright colour is one of the trends in web design in 2019. From gradient backgrounds to bright image overlays to animations that feature moving colours. Many of these bright colours have evolved from other design trends. Bright colours started gaining popularity with flat designs, morphed into even more vibrant colors with material design and now some of these hues have a hint of neon in them. When properly blended they give you a very beautiful image that will give you that satisfaction you deserve.
(3) Emotional Design:
The concept of emotional designs is for you to create a connection with the users. Emotional connections fall into four basic categories, joy and sadness, trust and disgust, fear and anger, surprise and anticipation. Every visual element in the design provides a cue to users about how they should react.
Just like colors, videos in 2019 are bolder and more eye-catching than ever. It is one of the great trends of web design in 2019.The key is finding the right balance so that your written copy and video don’t compete for user’s attention. Videos are more product focused to help your website visitors understand how your product works and how it will benefit them, hence it is more explanatory and easier to comprehend.
(5) Geometric and Organic Shapes:
Colorful shapes are being used on more and more of the top designed sites this year. With continued improvements in web design technology, it’s become easier for designers to step outside the grid to express brand identity. Many designers are using circles, triangles, and rotated squares to draw users’ attention and communicate subtle messages about the brand. Because organic shapes are naturally imperfect and asymmetrical, they can provide depth to a web design that makes page elements stand out. They are based in nature (think of the curving forms of trees and hills), but free-drawn elements can capture the spontaneity of man-made accidents such as paint splatter. The goal here is for web designs to feel human and alive through the illusion of movement.
(6) Glitch arts:
A glitch art is the practice of using digital or analog errors for aesthetic purposes by either corrupting digital data or physically manipulating electronic devices. Glitches are significant in our modern times when computers are so pervasive. We fear the machines taking over, but we also don’t know what we’d do without them. Hence, the breakdown of technology makes for appealing subject matter both as an idea and in its design execution, where it can draw the viewer’s eye to those parts of the site that are warped, double exposed and glitchy. It’s a strange, futuristic time we live in, and no one is quite sure where it is all heading. Glitch art amplifies this feeling of disorientation by giving websites a distinctly psychedelic look.
(7) Outlined Types:
There’s something elusive about this kind of half-there, half-gone text that immediately draws in and holds the eye, demanding that you follow the letterforms to their natural conclusion. Which makes it a pretty handy technique for some memorable branding. In a world where chunky sans serifs dominate branding, a visually lighter letterform certainly does capture a feel of traditional — but different. Which in the end is what any new brand needs: a sense that it’s both revolutionary and trustworthy?
(8) Bright and gorgeous gradient:
In the past few years, more and more designers have adopted color gradation in design. In 2018, the fluid gradient was quite popular. Even if only one color is used, it can create a rich layered structure with the help of gradients and different images, resulting in an aesthetically pleasing experience. The use of bright gradients and bold illustrations will be one of the mainstream color combinations in 2019.
(9) Creative and bold typographic:
The layout of the web page is just as important as the content displayed on the interface. Statistics show that more than 95% of the information on a webpage is text. In terms of influence on users, typesetting is second only to web color matching and images. Below is an example of what I just explained above; Adventurous, bold typography impresses the audience. Carefully selected fonts with a very bright color as the background, can convey the emotions you need and build a powerful visual hierarchy. In fact, more big names are starting to use their own exclusive fonts to enhance their brand’s recognition.
(10) Overlapping design elements:
Falling closely in line with broken grid layouts and asymmetry, having items overlap each other can bring visual interest to specific types of content on a page. This can bring an element of the unexpected as we’ve grown accustomed to elements on a web page having their own space and separate from the elements around them (generally not touching one another. When done with careful consideration, the trend of overlapping elements on a page can help enhance the overall aesthetic of the site. This can also be pretty difficult to execute giving the mobile-first world we live in, as overlapping elements if not done well can cause confusion and frustration of users when elements overlap in the wrong ways.
(11) Curated visuals:
A powerful illustration can communicate volumes and is more versatile than a photograph. Curated visuals are unique and authentic, can quickly portray powerful emotions, help reduce the prominence of gender and race when illustrating people, make abstract concepts easier to understand, because of these curated visuals are in fact, one the most common trends of web design in 2019.
COMMON BRANDING MISTAKES
There are common branding mistakes companies often make that decreases their business ability to communicate with their target audience. There are certain companies that have create great brand image over the years, and one such company is the beverage giant, Coca-Cola. Their distinctive and obvious red and white lettering and powerful trademark make it impossible for anyone to confuse them for another soft drink manufacturer. The branding strategy of this great company will serve as a guide to small businesses who intend to grow and achieve great success soon.
What are the common branding mistakes that brands make that can impact the business negatively? Having carried out some research on this topic, I noticed that the following mistakes have been costly to small businesses.
Inability to identify brand strength:
As a beginner in a business, you cannot expect to have the same brand strength with a product which is already a market leader in that same environment. You must not expect your customers to suddenly recognise your product just like the market leader. Take for example the beverage company, Coca-cola, that has been in existence for over two centuries, imagine a budding beverage company that is new in the beverage business and wants to make Coca-cola is competitor, and starts copying its branding strategies, such a company may not last in that business. Some people already have these mentalities that all detergents are Omo, all cooking spices are Maggi, or noodles are Indomie. It is therefore wise to create a branding strategy by first defining and differentiating it from what is already existing in the market.
Failing to research the opposition.
When you research the opposition, it will help you understand what the established businesses in your industry have done, where they have failed and where they have succeeded. Then you know what branding strategies you can take advantage of. You should also carry out research on products, services, targets, audience, websites and social platforms.
Inconsistency has a negative impact on your brand, it brings about lack of trust and disloyalty. Companies like Coca-cola has been consistent in their branding for over 130 years. When you are consistent with your branding it will bring about familiarity, loyalty and credibility. Once your designer creates a brand style guide, the next thing you should be doing is to consistently follow the brand’s style guide on all your marketing campaigns across different channels, including your website, social networking profiles and printed materials.
If you’re not consistent, your brand will end up appearing unprofessional and lose identity, making your brand less trustworthy. Managing brand consistency across all marketing channels sets you apart from your competitors and helps you to accelerate the growth of your brand. A consistent identity for your brand will not only foster a sense of trust and comfort for potential customers, but it also plays a vital role in influencing your customers’ purchasing decision.
Careless changing of the brand logo:
It is important that you carry your audience or customers along, do not just suddenly change your logo feeling that your audience or customers should be able to know or recognise it as if it doesn’t matter. You have to carry them along so that they will know that there are changes already. Sometime ago, Gala, a leading sausage roll company, changed its wrapper without proper communication with its consumers, this didn’t go down well with the consumers as some of them taught Gala was out of production or the product available was fake. People were already used to and familiar with the old wrapper, immediately Consumers they switched over to the next best sausage-roll, Superbite, a product of chi limited, makers of Superbite. This brought a great loss to the makers of Gala.
Ignoring first impression:
There is a common saying that “first impressions last longer and matters a lot”. The first impression could be the product packaging design, the taste, the quality and the quantity which is the first point of contact between your brand and the customer. Your customers should be able to identify your product anywhere they go because its quality remains the same. Your packaging sells your brand, so if it is not well packaged, do not expect to make great sales in return.
Relying too much on Design trends:
Relying too much on design trends can make you to lose focus on the purpose and goals you are pursuing using your products. It can be easy to get swept up in what looks cool at the moment but remember that your brand will likely need to weather multiple waves of design trends without looking dated. It is advisable that you use design trends as a source of inspiration but not to rely on them too much when you want to redesign.
Using a vague copy to describe your brand:
Using a vague copy to describe your brand can be a major setback when it comes to positioning your brand in the market and distinguishing yourself from your competitors. To make your brand standout and unique, you have to understand what makes it unique and different from other existing brands. So many brands have been described wrongly for what they do not represent which in turn affects their sales.
Hiring an unprofessional Designer:
Nothing can hurt your brand worse than an amateur looking-logo. No matter if you feel OK with the logos of your graphic standards of your brand, it’s always worth taking the time and spending money to hire a professional graphic designer specializing in branding and logo development. Ask your designer to create a brand style guide that defines the colour palette, typography, visual style, imagery, etc., so you can follow it consistently on all your marketing channels.
Attaching Your Brand to the Wrong Things:
When it comes to branding, more is not more. In other words, use your company name and logo selectively and sparingly — especially when it comes to branded products, sponsorships, and events. When you attach your brand name to something, it should reflect and be compatible with your brand’s values and voice. When a brand partners with another company or product that doesn’t directly relate to or mesh well with their own message, it can seem inconsistent and untrustworthy to consumers.
The Marketing Power of Instagram
Marketing over the years, has been a major contributing factor to the growth of every businesses. It determines how far your product will reach its consumers/customers, hence the major reason why businesses depend on it for success.
Instagram as a trending social media platform has a lot of marketing power/strategies which we shall be looking at in this article to reveal the awesome marketing power of Instagram.
When Instagram started, it was a mere photo sharing app but now it has grown to leaps and bounds. According to research, there are over 500millions of Instagram users globally, which is still increasing on a daily basis. The thing about Instagram is that it gives the world what it wants to see by the sharing of photos and videos. Earlier, Individuals just use the app to share their personal pictures, but today businesses have started using Instagram to share all their update. This trend has increased as Instagram marketing represents a brand through pictures and celebrates its uniqueness with its audience.
Below is a chart showing a brief history of Instagram and its growth over the years.
If you are still wondering how powerful this platform is, well here are some statistics that will make you understand how powerful this platform has become.
An evidence that Instagram users are extremely receptive to business and advertising content is the fact that approximately 70 percent of hashtags on Instagram are branded. The use of strong hashtags and stories is one of the marketing powers of Instagram. It has made Instagram one of the most powerful social media platforms. To increase the engagement rate of brands, users are encouraged to add hashtags to their posts and stories, as one recent study revealed that Instagram posts with at least one hashtag boast 12.6 percent more engagement than those without it.
It is possible to add up to 30 hashtags to each post, but brands should be careful not to overdo it, with up to 10 hashtags per post usually considered the optimum number. Brands should also take time to choose the most relevant hashtags, instead of just picking the most popular ones, because their posts could end up getting lost in a sea of other content. Also, if you include hashtags in your posts it will allow your brand to reach even those users who are not your followers. Another useful tool to use to make your audience grow is the Geo-tagging. With Geo-tagging, posts receiving 79 percent more engagements will be achievable.
Unending Increase of monthly users:
The total number of monthly Instagram users continues to grow at a steady rate of about 5 percent per quarter, even with more than 1 billion users as at june,2018, this platform still has more room for growth. Its users are growing more than Facebook and twitter whose monthly user base growth is just 3 percent and 1 percent respectively. This growth in Instagram users may continue until 2021, where user growth will later slow down after 2021 as the supply of potential new users will decline.
High engagement rate:
Instagram has engagement rates 15 times higher than Facebook and 20 times higher than twitter. Most business owners know that getting people to engage with your content is more important than simply having views. For them to have this high engagement they do that using Instagram, and that is by having an Instagram account and advertising most, if not all their products on Instagram.
80% of Instagram users follow at least one business. One of the major challenges of modern digital advertising is that most consumers, particularly younger ones are getting tired of having ads served to them on social media. This kind of experience is not observed on Instagram because 80 percent of accounts follow one or more businesses.
Beautiful and Attractive images:
Instagram allows users to edit photographs with a variety of different filters. Currently, twenty distinct filters are offered and they all produce distinct visual effects from cooling to desaturation to extreme contrast. Because of these beautiful pictures created on Instagram, it helps the user to gain more attention on their pages than they get while using other platforms. Also, with the introduction of carousel to Instagram, posting of images on Instagram is now more creative and more attractive
Easy to use:
Instagram is very simple to use and has the potentials to get your name and links from millions of potential customers very quickly. When you first set up your account, you are allowed to include one link in your profile. Be sure to list your main website here because your user name will hyperlink to your profile page where your main website is prominently displayed. You choose your user name carefully because you cannot change it if you make a mistake.
Connection with other platforms:
When you are about to post or share a post, you have the option to have it automatically posted immediately to Facebook and twitter as well. Here is where the power of social media can really explode your visibility and business. Statistics has shown that no doubt Instagram has a very strong marketing and hence, the reason why its most used by consumers, and from all that has been explained above we now know the reason why.
This also will be further explained in the chart below:
You can observe from the chart the high number of users, the level of engagements, the increase in the number of likes, time spent on Instagram by the users which is very much compared to users of other social media platforms. Even with these achievements, the marketing power and the growth of Instagram seems not to be ending or taking a turn, therefore I will advise you tap into this wonderful social media giant of our time and apply its marketing strategies in your businesses. We have talked about these strategies and marketing hacks in previous articles on our page, read them and apply them in your business so you too can share your own success story in years to come.
Has The JUMIA IPO Been A Success Story
Has The JUMIA IPO Been A Success Story. Over the years, several companies including small or large scale have experienced falls in the stock market, loses or gains in profit making. Could it be that Jumia, the largest e-commerce operator in Africa (often referred to as the Amazon of Africa) has joined the list of this sad story?
Jumia as at December 2018, has accumulated loses of nearly $1 billion, (like amazon), it’s initial shareholders will have to be patient on the path to profitability. Jumia’s shares have fallen by 14.6% after Andrew Left (a US short seller) allegedly called Jumia a fraud. Left said in a report that there were major discrepancies between a confidential investor presentation from October 2018 and what Jumia told the Securities Exchange Commision (SEC).
It said that the e-commerce company inflated active customer and active merchant numbers by 20% to 30% and that 41% of orders were returned, not delivered, or cancelled. While there were major concerns about Jumia’s business model and its profitability, fraud would not have been a suitable word in this situation.
Another analysis showed that it could possibly be that the company which was reported to have been under pressure to provide an exit strategy for major shareholder like MTN, who wants to sell off some of their Jumia shareholdings after the lock-in period. Even after all these allegations, we are still not sure of the credibility of Andrew Left’s citron research. Left who was once banned from trading in Hong Kong for making false allegations about a Chinese property developer, also makes millions betting against stocks. Therefore, his citron research will need to present evidence about its claims. Also, there is an ongoing four-month-old-petition asking SEC to investigate this research for publishing falsehoods in order to manipulate the market for their gain.
Meanwhile, Jumia’s CEO, Sacha Poignonnec in an interview with CNBC said that “the difficulty for e-commerce sellers in Africa is that of inefficient infrastructure throughout the continent, and the people are not savvy when it comes to online shopping, and in some part of Africa They still believe that online shopping is “alien”. However it is said Jumia has so far recorded 4 million active customers as of the fourth quarter of 2018, operates in 14 African countries and provides a lot of inclusion for consumers who have not necessarily the right access to retail. He also mentioned that there is a huge opportunity in Africa because so many people still haven’t experience online shopping.
Jumia which was founded in 2012, is the first African Unicorn to go public. It’s platform allows buyers to buy smartphones, groceries, household gadgets, electronic devices, provision of services and retail items in general. It is headquartered in Germany where it works with local entrepreneurs and logistics companies to deliver the products. Some of their biggest customers are Apple, HP, and Huawei.